What I Typically Do When Designing a Website:

  1. Ensure that it is easy to navigate, with clear and consistent navigation, requiring minimal clicks to find information;
  2. Give your site an extremely professional look, with good colors, contrast, and balance of text, graphics, and white space
  3. Creating a clear visual hierarchy through size, prominence and content relationships.
  4. Ensure that any graphics or photos used throughout the site are compressed properly for a balance of optimum file size and visual quality;
  5. Ensure that all graphic elements have ‘alt-tags’ for accessibility purposes, and that no links are broken;
  6. Use common fonts and consistent style throughout the site;
  7. Check for typographical or grammatical errors;
  8. Code it in the currently accepted web design standards;
  9. Ensure that it is cross-browser compatible; currently, I test on the latest versions of Firefox, Internet Explorer, Chrome, Safari, and Opera on Windows, and earlier versions of Internet Explorer (back through version 7).  As a rule, I include additional stylesheets for IE6 and IE7.
  10. Ensure that the code validates to current W3C Standards. Here is a good article on why your site should be designed to W3C standards, should you want to know more;
  11. Vaildate your site for basic accessibility;
  12. Ensure that it displays without horizontal scrolling at the agreed upon size; it can be a fluid or static width site, as you desire;
  13. Code the site to download quickly;
  14. Include meta-tags, such as page-specific titles, site description, and a minimum of keywords, to aid in natural search engine searches;
  15. Hand-submit your site to the major search engines, if desired;
  16. Submit a Google style site map to Google, if desired;
  17. Make all external links open in a new window or tab (usually the same new window or tab), so viewers are not sent away from your site, if desired;
  18. Encode any email addresses on your site and/or put the contact email in a form with “captcha,” to reduce chances of getting spammed;
  19. Include the items in the footer that you desire.  Here are some of the things you may want to consider:
    • text links
    • copyright data
    • encoded contact email
    • other contact info
    • link to your Privacy Policy
    • link to your Terms and Conditions
    • link to a Site Map
    • last modified date
  20. For WordPress websites, there are a whole host of additional options available.  Talk to me.

    Also, I will be happy to advise you on any of the above mentioned items (whether to have them or not, and why or why not), and on any other technical/design issues about which you may have questions. I can advise you on content considerations, such as what verbal content to include and how to write it, and what forms of visual communications may be of most benefit to your site.

    Not all of my clients choose to follow all of my advice, for various reasons: sometimes an artist prefers higher quality, but slower loading graphics, or a company knows their particular audience is more comfortable with language that may be more colloquial than ‘proper’ grammar. I offer what I consider to be my best advice from a usability and design point of view, but defer to my clients who know their audience best.